beautiful and functional
Your website is your best salesperson
First impression matters!
Think of your website as your digital showroom that people visit to learn about your brand and the solutions you offer. They form an opinion about whether they would like to initiate a relationship and ultimately make a purchasing decision based on their impression of your website.
A website that is poorly designed, or convey disorder and lack of professionalism will not create trust in a prospective client. Conversely, a website that is well designed, that tells your brand story and what problem you solve, and provide an exceptional user experience, will build trust and authenticity with your visitors.
what makes a website successful?
Chances are, when talking about web design, most brands are sold on the idea of a fancy site with glossy images, bold typeface, the latest technology, and other industry jargon such as UI/UX, Responsive Design, A/B Testing, Information Architecture, HTML5, CSS, CMS, etc. etc. etc. You may even have some design ideas yourself that you’d like your web designer to incorporate.
Many designers and clients take a design-centric approach, ignoring the user experience in an attempt at being different and innovative. This design-centric approach can be both time consuming, expensive and detract from usability. The most beautiful and innovative design is a failure if it does not generate income for the brand, or disorient the end user.
A key question that should be at the forefront of any web design project is: What are the website goals and will this design facilitate them? Do you want to build brand awareness? Generate more qualified leads? Generate sales? Educate, Inform, Inspire, or Intrigue your visitors and clients with valuable content?
Your brand’s goals, plus a user centered experience should drive the design process. We do not try to reinvent the wheel, instead we opt for designing a delightful user experience with your brand.